Health considerations increasingly drives consumer decisions in Chinese dairy category

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Chinese consumers increasingly make dairy purchase decisions based on health benefits. Products with a lower fat content, reduced calories and added fibre, that maintain a luxurious texture, enable customers to address a variety of health and wellness concerns. Products with a lower fat content, reduced calories and added fibre, that maintain a luxurious texture enable customers to address a variety of health and wellness concerns.

From yoghurts to milkshakes, and ice creams to cream cheese, dairy is enjoying a more positive health image. Its flexibility to become an anytime healthy snack, as well as its potential to be low-lactose, provides manufacturers with the opportunity to innovate within dairy. But as in other categories, consumers are increasingly after dairy products with the taste and moutheel that they know and love, combined with additional benefits such as lower calorie content or cleaner labelling. According to recent research conducted by Tate & Lyle 47% of Chinese consumers are demanding foods with recognisable ingredients on the label, highlighting the importance of clean label for the Asia Pacific (APAC) market.

Yoghurt
CLARIA® Functional Clean-Label Starches

Tate & Lyle offers a portfolio of speciality food ingredients that manufacturers can use to help make extraordinary food and beverage products. CLARIA® Functional Clean-Label Starches labels simply as 'starch' yet performs similarly to modified starches. With a clean taste and colour, CLARIA® is versatile across a broad range of dairy applications. It also appears as a recognisable ingredient on product packaging, meeting with a key trend in APAC: tackling concerns over food transparency and cleaner labels.

Our commitment to clean labelling is just another example of how we deliver great results to both our consumers and manufacturers, meeting with consumer demands within the APAC region. Our texturants range is another example of how we help make food extraordinary.

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